When you open a web browser on your smartphone or tablet do you say to yourself, ‘Hey, I’m going to get on the mobile internet now.’ Of course not, none of us think that — we simply think we’re getting on the internet. And that’s because there is only one internet, and we don’t expect [...]
The main goal of search engines has always been to provide searchers with the most relevant results that people actually enjoy or find useful. Of course, choosing the ideal site out of hundreds of millions for any one search query is no easy feat, which is why Google and others have designed complex algorithms to [...]
If you’re a medium to small business, you need more than just SEO — you need local SEO. That’s because your business can really standout when in front of a local audience, and most likely, the majority of your customers and potential customers live in your general vicinity. Also, Google is increasingly providing searchers with [...]
Social media marketing is constantly changing, and recently many of the changes have been at the hands of Facebook. Last year, the social media giant shocked everyone with the new Timeline layout and now it’s making waves with the introduction of Graph Search. If you want your business fan page to reap the benefits of [...]
It seems investors and some of the more tech-minded consumers were a little underwhelmed by Facebook’s recent release of Graph Search. It’s true, on the surface Graph Search looks like just a slightly different, not extremely innovative search engine, but if you dig a little deeper you can see its potential to revolutionize how people [...]
Perhaps Facebook heard people murmuring that the network wasn’t “cool” anymore* and decided to prove them wrong, but whatever the reason, the launch of its new feature, Graph Search, does indeed seem pretty cool. What is it? Graph Search allows you to search for very specific things within your own social connections (a.k.a graph) as [...]
[Update] We appreciate the large amount of traffic this post has received! I have taken a few minutes to update the blog and reformat and restyle it a little bit. Enjoy! Sometimes, a business’ best hope of ranking highly on search listings is by targeting local searches, yet even this smaller arena is still highly [...]
Companies like Google, Bing, and Yelp have been doing it for years, but now Facebook has decided to get in on the local search action. They’ve incorporated local search into their already existing “Nearby” tool — a move that has left many wondering if there’s any pie Facebook doesn’t want a piece of. How’s nearby [...]
It seems social media ends up in the witness stand more than any other form of marketing — constantly having to give evidence of its worth to business owners and bottom-line-focused CEOs. And while most of us know that social media has the potential to provide huge benefits to a brand, proving it with traditional [...]
Oh Facebook, how could you do it? How could you take our relationship, which was working so well (at least for us), and try to exploit it for money? Ok, perhaps I’m being a bit overdramatic, but I’m simply sharing the sentiment of many Facebook users who are more than a little ticked that the [...]