When you open a web browser on your smartphone or tablet do you say to yourself, ‘Hey, I’m going to get on the mobile internet now.’ Of course not, none of us think that — we simply think we’re getting on the internet. And that’s because there is only one internet, and we don’t expect [...]
In many ways, marketing is as much about human psychology as it is about actually selling stuff, and no one understood that better than the “father of public relations,” Edward Bernays. Bernays is the reason bacon and eggs is considered the quintessential breakfast, why we think most doctors recommend Ivory soap, and why, after a [...]
For small business owners it can sometimes feel like your online marketing demands never end. There’s your website, a myriad of social networking pages, and now you’re feeling the pressure to add a mobile version of your site to the mix as well. If you’re an established business, sometimes embracing these new technologies can seem [...]
The main goal of search engines has always been to provide searchers with the most relevant results that people actually enjoy or find useful. Of course, choosing the ideal site out of hundreds of millions for any one search query is no easy feat, which is why Google and others have designed complex algorithms to [...]
If you’re a medium to small business, you need more than just SEO — you need local SEO. That’s because your business can really standout when in front of a local audience, and most likely, the majority of your customers and potential customers live in your general vicinity. Also, Google is increasingly providing searchers with [...]
At Spark Logix we’re big fans of WordPress, so when we come across an incredibly useful plugin that integrates seamlessly with the CMS, we can’t help but talk about it. Such is the case with WooCommerce — an eCommerce toolkit that can transform your site into a full-fledged online store. If you’ve been struggling to [...]
Social media marketing is constantly changing, and recently many of the changes have been at the hands of Facebook. Last year, the social media giant shocked everyone with the new Timeline layout and now it’s making waves with the introduction of Graph Search. If you want your business fan page to reap the benefits of [...]
It seems investors and some of the more tech-minded consumers were a little underwhelmed by Facebook’s recent release of Graph Search. It’s true, on the surface Graph Search looks like just a slightly different, not extremely innovative search engine, but if you dig a little deeper you can see its potential to revolutionize how people [...]
Why Use Stripe? One of the first questions developers face when setting up eCommerce solutions for clients is deciding on the best way to incorporate credit card payments. And while there are several services out there that can make it possible, at Spark Logix we find Stripe very impressive. What is Stripe? Stripe began after [...]
Perhaps Facebook heard people murmuring that the network wasn’t “cool” anymore* and decided to prove them wrong, but whatever the reason, the launch of its new feature, Graph Search, does indeed seem pretty cool. What is it? Graph Search allows you to search for very specific things within your own social connections (a.k.a graph) as [...]