Online Marketing Blog

At the time this article is being written, the NextGen Gallery plugin is the third most popular plugin downloaded for WordPress sites, with 4,910,296 downloads, and counting. That is saying quite a lot about this robust gallery plugin that has an easy-to-use dashboard giving you many options for customization. It is also quite easy to use, but many of our clients have requested help in getting started. This tutorial will show you how to easily… Read More »

Having a poorly designed business website does more than just hurt your online aesthetics; it can harm your sales and conversions. For the best return on your online investment, avoid these 5 common design mistakes. Poor Color and Contrast Don’t underestimate the affect your colors will have on your site. Contrast is especially important because it can make your text hard to read (too little contrast) or jarring to look at (too much contrast). Some… Read More »

Has your business’ website remained largely the same for the past few years or, heaven forbid, from its inception? Sometimes people make excuses for putting off a redesign (I’m too busy, it’s too expensive, I don’t know what to change), but often times they just don’t realize their site is in need of an overhaul. For those who are unsure, here are five indications your site is in desperate need of a redesign. 1. Unimpressive… Read More »

Do you have a small or medium sized business that primarily caters to a local market? Have you avoided launching a website because, considering the size and location of your audience, you thought it a waste of time and money? Well, the truth is, in today’s technological age, every business (big or small) needs a website. Here’s why: 1. Consumers look for websites Today, when consumers want to find information about a business they don’t… Read More »

The internet is increasingly becoming the medium of choice for marketers, and as this evolution continues it is imperative that businesses integrate their SEO and social media efforts. Keep reading to learn how you can combine these strategies together to create one, powerful campaign. Target Keywords Towards Social Aspects of Your Site To get your website spread through various social channels, you have to create a certain “buzz” around your pages. However, this is impossible… Read More »