In many ways, marketing is as much about human psychology as it is about actually selling stuff, and no one understood that better than the “father of public relations,” Edward Bernays. Bernays is the reason bacon and eggs is considered the quintessential breakfast, why we think most doctors recommend Ivory soap, and why, after a [...]
For small business owners it can sometimes feel like your online marketing demands never end. There’s your website, a myriad of social networking pages, and now you’re feeling the pressure to add a mobile version of your site to the mix as well. If you’re an established business, sometimes embracing these new technologies can seem [...]
At Spark Logix we’re big fans of WordPress, so when we come across an incredibly useful plugin that integrates seamlessly with the CMS, we can’t help but talk about it. Such is the case with WooCommerce — an eCommerce toolkit that can transform your site into a full-fledged online store. If you’ve been struggling to [...]
A little over one year ago, Spark Logix Studios made the switch to responsive web design (RWD), and we’ve devoted several of our recent posts to explaining its benefits. For instance, RWD sites make it possible for you to simultaneously accommodate both static and mobile users, as the pages automatically adjust and resize according to [...]
Online marketing is an industry that’s constantly in flux, but due to recent evolutions in technology, SEO, web design, and people’s habits it can seem like some changes are happening at breakneck speeds. This is especially true in regards to landing pages, which have had to adapt to the multitude of internet-capable gadgets while keeping [...]
Responsive web design (RWD) has the rare combination of being extremely valuable and affordable. Its value lies in its ability to give both web designers and consumers what they want: designers can create one site optimized for all devices, and consumers are always assured a great user-experience. Yet despite these benefits, responsive design is generally [...]
Are you still not on the structured data bandwagon? Unfortunately, that could be having more of a negative effect on your SEO than you may realize as Google and the other major search engines are relying on this microdata more and more for ranking purposes. But don’t worry, there’s still time to jump onboard and [...]
We launched our new responsive website for Spark Logix Studios today and thought, hey… let’s explain what responsive web design is. Just consider all the different ways people can access the internet: desktop computers, laptops, tablets, smartphones, eReaders, and more. Add to that the plethora of web browsers and operating systems in use, and the [...]
What frustrates many business owners about web design is they never know how much they should be paying, and no one seems to be able to give them a cut and dry answer. Unfortunately, the exact costs for responsive web design are hard to pinpoint, and you should be wary of any web design company [...]
Here’s a video showcasing the site options features and builder tools on a custom WordPress website designed by Spark Logix Studios. Using site options makes managing a website easy. You’re able to update content and modify the site layout and color schemes all with an internet connection. Thanks for wanting to learn more about WordPress [...]