Inbound Marketing

Inbound marketing can be a cost effective, long term marketing strategy where prospects come to you. There’s no more need for mailers, sales flyers, telemarketing, and other traditional forms of advertising. You have more control over bringing quality and qualified leads to your business. There are a few aspects to understand:

• Value to Customer −

  How Inbound Marketing Provides Value to Consumers

  In regards to traditional forms of marketing, today’s consumers feel like they have seen it all, and they’re tired of being told what they “need” to buy. Advertising language, such as “New!, Buy!, and Act Now” is viewed as irrelevant and intrusive, and most consumers  simply ignore such messages. For this reason, people tend to disregard most outbound marketing strategies, which means TV ads are skipped, billboards are unnoticed, and mailers are left unopened.

  What’s the Alternative?

  Savvy marketers realize inbound marketing is a much better strategy for getting attention and making conversions. Instead of speaking atpeople, inbound marketing uses online tools, such as social media and blogging to form real connections and cultivate customer loyalty. Also, instead of trying to convince people to buy your products, you earn trust by giving something of value (entertainment, education, or both).

  How Do Consumers Benefit?

  Essentially, inbound marketing creates a shift in how businesses interact with people, and in many ways, it’s more on the side of consumers as they are given a better, more authentic experience. With content focused on value, customers can learn more about a company and their products or services. Through pictures, videos, and reviews, they can see products in action and receive unbiased opinions, and as business try to get noticed, they give consumers free information, ideas, how-to guides, entertainment, and more. Overall, instead of getting a sales pitch, consumers benefit from more transparency and content they can really use.

  How Do You Benefit?

  By providing value, consumers will start coming to YOU through search engines, referrals, and social media. And that’s the root of what sets inbound marketing apart from other tactics — instead of begging for attention, you earn it. In return, you get much better results from your efforts and the potential to reach an unlimited audience.

  How to Make it Happen?

  To get your business noticed online, you have to offer content on multiple fronts. For example, not only should you have an optimized website, but you should offer continual value through blogging, social networking, videos, white papers, guest blogs, comments, and other types of content that “pulls” people to you.
  Spark Logix Studios can help you create a value-driven inbound marketing campaign that resonates with your audience and builds you a complete web presence. Instead of pleading for customers, you’ll find those who want your products or services most (those primed for conversion) are naturally coming to you, and with our inbound marketing services, you’ll no longer have a hit-or-miss audience, but target those with real interest who have learned to trust your brand.

• SEO −

  Search Engine Optimization

  One of the major things that makes inbound marketing different from other forms of advertising is, instead of intruding on people’s lives with unsolicited ads, consumers are encouraged to come to you. However, for this to happen, you have to be findable, and one of the best ways to increase your visibility is through properly executed search engine optimization (SEO).

  To ensure consumers connect with your business, we optimize all your content with relevant keywords chosen specifically for your target audience. This makes it easier for your pages to appear at the top of search engine results pages when people are searching for your products or services or looking for information about your industry.

  Also, Spark Logix Studios keeps your brand active on social networks, throughout the blogosphere, and on news sites (through press releases), which helps you acquire coveted backlinks. These backlinks earn you favor with search engines and result in more exposure.

  Additionally, we always use SEO-friendly HTML, so search engines can properly index and catalogue your site. Being fully understood by search engines is imperative when it comes to appearing high in search listings and getting noticed by consumers.

  Because inbound marketing depends on people locating your business online, no campaign is complete without a serious SEO strategy.

• Video −

  Videos

  Inbound marketing is about reaching as many people as possible, and what better way to do that than through video? We all know the viral power of a great video and their general tendency to be shared among friends.

  In addition to shareability, videos offer other benefits to your campaign too. For instance, when properly linked to your landing page (not a third party site, like YouTube) you can have valuable “link juice” flow back into your website and boost your rankings.

  Also, just by having videos, you are creating more ways for consumers to find your website. Not only will you have a place in general search results, but you’ll also appear in video only listings, and this is a fantastic place to be since many searchers prefer video results over other types. Not to mention, you can embed your video in a variety of locations (website, blog, social networks, video sharing sites, etc.) and create multiple opportunities for exposure from one piece of content.

  Finally, one of the biggest reasons Spark Logix Studios uses animated video for inbound marketing is because people like it. Videos can be fun or informative, but, most of all, they’re engaging. A well-crafted video can keep visitors on your page and quickly tell them what you’re about.

• Content −

  Quality Content

  Nearly everyone online is looking for great content. Businesses and bloggers need it to keep visitors coming back to their sites, and consumers need it for amusement or information. If your business can create a name for itself as a quality content provider, you’ll have others in the industry begging for your input and attention and consumers rushing to your site for free offerings, all of which, of course, is great for inbound marketing.

  We help you create such a reputation by outfitting your website with optimized content that drives people to your pages, keeps them interested, and promotes sharing. Also, weencourage visitors to return to your site by providing a value-driven blog that’s regularly updated with original content, and  eep others aware of your postings through active social media participation.

  Spark Logix Studios makes it possible for your business to branch out to new, larger audiences by arranging guest blogging opportunities where you can have a blog post featured on a site of influence, which has a unique ability to heighten brand awareness and increase backlinks.

  Whether you want to create your own blog entries or let us handle the work, we ensure you have topics that interest consumers and build your web presence.

• Social −

  Social Media Management

  Inbound marketing isn’t just about making your business visible in search engines, but about making it easier for folks to find you wherever they are online. However, to catch the eye of the people, your business has to be where they “hang out,” and in terms of the internet, a huge percentage of people are spending time on social networks.

  With the popularity of sites like Facebook, Twitter, Google+, and Pinterest, nearly everyone has a toe in the social media waters. Even if you’re a B2B company, you can expect your associates to network through professional oriented sites like LinkedIn.

  So, knowing your customers are there, we use social media to form personal connections, build trust, engage, and keep people interested in your brand. Also, Spark Logix Studios’ team members monitor social channels to see what’s being said about your business or industry and how you can improve your inbound marketing strategy. Considering every social media user has possibly hundreds or thousands of friends and followers, your overall reach can multiply exponentially as people share your content.

  Besides connecting with people, participating in social media also boosts your organic search rankings since it presents more opportunities for “likes,” links, sharing and other actions that tell Google your site is worthwhile.

• Local −

  ocal Search Optimization

  At Spark Logix Studios, we understand many small to medium sized businesses aren’t marketing to a global or even nationwide audience. For this reason, we don’t dilute your efforts by advertising outside of your sales area, but zone in on your target location for a more powerful campaign.

  Not only do we see the importance of a local strategy, but so does Google. Anytime someone searches for a business, product, or service, Google displays local results at the top of the page, and the search engine has even created a tool, Google+ Local, specifically designed to help users find businesses in their area. To help Google better recognize the location of your business, we incorporate local-specific keywords and use a host of other tactics, including setting up your Google Business Page, so you can take control of your listing.

  Also, we help bring awareness to your brand by getting you citations (mentions) in various online locations, including phone directories, business associations, and city/county indexes. Local searchers depend on reviews when making decisions, which is why we ensure you have a place on influential sites, such as Yelp and claim your profile on other local directories, like Bing Local and Yahoo Local.

• PR −

  Press Releases

  Thanks to the internet, information is much more open and accessible. For this reason, press releases, which were once created strictly for journalists are now read by everyone, and, with their ability to include links, pictures, and keywords, they serve as an effective inbound marketing tool.

  By using press releases in your inbound marketing campaign, we create another place for online users to discover your brand. Just like any other content, when optimized correctly, the releases show up in search listings and drive traffic to your site.

  Furthermore, bloggers and other news agencies are continually scouring press releases in the hunt for interesting content for their own sites. With our professional press release services, your business can get their attention, which gives your story a good chance of being written about or linked to. News stories tend to travel from one site to another, so just having your release shared by one site of influence can mean enormous reach for your brand among people with an interest in your industry.

  Our well-written press releases also give your business an air of credibility and help readers see the worth of your products and the importance of your business.

Being successful in your internet marketing efforts often boils down to whether or not people can find you online. And when you’re trying to establish a presence in the massive internet marketplace, search engine optimization (SEO) has an unprecedented ability to make your business more “findable.”

• Competition −

  Competitor Research

  Of course, getting to the top of search engine results pages (SERPs) means outshining your competitors, but doing so can be a challenge when you lack knowledge of what they’re doing and how you can do it better. For this reason, Spark Logix Studios always includes a little detective work into our SEO strategy.

  We’ll uncover how your competitors are getting highly ranked on SERPs by researching their keywords, backlinks, social media campaigns, page design, content, and more.

  We’ll pinpoint gaps in the market your business can take advantage of and focus on ways to improve your current strategy, so you can take your place at the top in as little time as possible.

• Keywords −

  Keyword Research

  Anytime someone types a query into a search engine they choose specific words to help narrow down what they’re looking for. If enough people use the same type words when searching for something, those words become “keywords” for that particular thing.

  In regards to your business, it’s vital to incorporate the right keywords into your website content, so your site appears in listings when consumers are looking for your products or services. Thus, Spark Logix Studios considers keyword research an essential part of our SEO strategy.

  Our process includes investigating popular and underutilized keywords, geo-targeting words and phrases, and selecting keywords with the right balance of competitiveness.

• Backlinks −

  Backlink Strategy

  Also important to SEO is acquiring backlinks (links from somewhere else on the internet that link back to your site). Backlinks are important because it’s one of the ways Google and other search engines determine the value of your site –if plenty of quality sites are linking to your pages, Google will safely assume your site is worthwhile, and sites deemed the most valuable appear higher in search listings.

  Understanding how essential they are to effective SEO, we’ll work hard to get your site backlinks from reputable sites whose opinions carry a lot of weight.

• Blog −

  Blogging

  Blogging can provide a variety of benefits to your SEO campaign, and is something we recommend to nearly all our clients. Perhaps most importantly, blogging gives people a reason to come back to your site, share your content with others, and link to your pages.

  If you continually offer a great stream of information, you can see your site’s traffic steadily increase and your position in the rankings heighten as search engines take notice. Also, blogs provide the opportunity to include more keywords on your site and have more indexed pages, both of which increase your findability.

  At Spark Logix Studios, we can help you launch your own business blog, or maintain one for you under your supervision.

• Content −

  Quality On-Site Content

  If any SEO strategy can be deemed “most important,” it has to be on-site content, because no matter what else you do, if your site doesn’t have engaging content that encourages conversions, all other efforts are pointless.

  We ensure all text, images, videos, etc. appeal to both people and search engines by naturally incorporating relevant keywords, using easy-to-read formats, and offering interesting information. This approach ensures your content matches related search queries, is listed in SERPs, and keeps visitors on your page.

  All our content is unique and created with your goals in mind, and its professional appearance makes it easy to stand out from the competition and impress consumers.

• HTML −

  Proper HTML

  Unfortunately, you have no hope of achieving high rankings if your site doesn’t speak the “language” of the search engines. Part of this includes having proper HTML throughout your site. If your code is sloppy and confusing, search engines cannot accurately catalog or index your pages, and consequently, your traffic will suffer.

  Trying to build a website on your own or settling for an inexperienced company generally does more harm than good as lack of know-how can lead to a website that is largely misunderstood.

  Spark Logix Studios team members are committed to staying at the top of our industry and know the latest practices regarding HTML and SEO. As such, we keep a high content to HTML ratio and properly execute heading tags, meta descriptions, keywords, and more.

If used correctly, social media has the ability to improve brand awareness, customer relations, and boost sales. With social media, your business can be within a few clicks of connecting with thousands of people, and you can gather useful insight into what customers are saying about your brand.

• Facebook −

  Facebook

  Rapidly approaching one billion users, Facebook is by far the most popular social network. Not only are consumers socializing with each other on Facebook but also with businesses. So, even if you don’t participate in the social network, you can guarantee your competitors do, and that you’re missing out.

  Facebook makes it possible for consumers and businesses to better understand each other. Through mutual communication they can learn what your business is really about and the people that drive it forward. Likewise, you can discover what customers want, what they’re talking about, and how your business can better meet their needs.

  Besides putting yourself in a great position to connect with customers, Facebook also offers a host of free tools designed specifically for businesses. Spark Logix Studios can help you use the platform to create a page specifically for your brand where you can display pictures, make comments, post announcements, earn fans, interact with your customers, and even advertise. And if your content resonates strongly with your audience, you can see your brand shared almost instantaneously among millions of Facebook users. Where else can you get so much exposure with something as simple as a photo, link, article, or video?

• Twitter −

  Twitter

  Rapidly approaching one billion users, Facebook is by far the most popular social network. Not only are consumers socializing with each other on Facebook but also with businesses. So, even if you don’t participate in the social network, you can guarantee your competitors do, and that you’re missing out.

  Facebook makes it possible for consumers and businesses to better understand each other. Through mutual communication they can learn what your business is really about and the people that drive it forward. Likewise, you can discover what customers want, what they’re talking about, and how your business can better meet their needs.

  Besides putting yourself in a great position to connect with customers, Facebook also offers a host of free tools designed specifically for businesses. Spark Logix Studios can help you use the platform to create a page specifically for your brand where you can display pictures, make comments, post announcements, earn fans, interact with your customers, and even advertise. And if your content resonates strongly with your audience, you can see your brand shared almost instantaneously among millions of Facebook users. Where else can you get so much exposure with something as simple as a photo, link, article, or video?

• Google+ −

  Google+

  Google+ is one of the newest social networks on the scene but almost instantly proved itself as a valuable social media marketing tool. In addition to its millions of users, the social network also benefits from the powerful Google name and all its associated tools.

  Similar to Facebook, Google+ also provides pages specifically designed for businesses. These business pages allow photos, comments, links, videos, followers, and more. One of the major things that distinguishes Google+ from Facebook is you can organize your followers into circles making it even easier to customize messages to certain niches in your audience.

  Moreover, just by being on Google+ you are more likely to appear in search results as your page listing will appear at the top of search rankings anytime one of your followers searchers for something you’ve mentioned — automatically! So, simply by participating in Google+ your brand gets more exposure and, the more people adding your business to their circles, the more publicity you’ll get.

  Spark Logix Studios can help you get the most out of your Google+ business page, and show you how to integrate it with Google’s other tools, such as Google+ local to provide you an SEO edge.

SEO-friendly copy writing helps to get your site ranked higher in Google and other major search engines. When you attract more visitors to your website it brings leads and sales to your business. We use our experience in keyword discovery and content planning to execute a proven inbound marketing, content strategy.

• Website Content −

  Website content includes text, videos, animations, graphics, photos, and anything else you create for your pages. Having optimized, quality content is imperative because it’s what convinces visitors to stay on your page, and even better, leads to conversions — other inbound marketing strategies can bring people to your site, but can’t keep them from clicking away.

  At Spark Logix Studios, every piece of content we create for your site is written and designed professionally with your goals in mind and to appeal to consumers. We don’t use pushy or “spammy” copy, but write straightforward text that highlights your uniqueness. Our writers and content creators effectively let visitors know who you are and what you do while indirectly, yet powerfully, pushing your call to action.

  We make this happen by first discussing with you the message you want your pages to communicate. Then we analyze the competition, research keywords, and investigate consumer interests. With a plan formulated, we get to work creating unique content that is easy to read, scannable, and persuasive.

  In the end, Spark Logix Studios gives you content designed with human readers in mind while having the right balance of keywords and SEO to get a response from search engines.

• Blogging −

  To assist in your ongoing content efforts, Spark Logix Studios’ team members can manage or guide your blogging campaign. Blogging is a vital inbound marketing tool, because it gives consumers a reason to come back to your page, boosts your web presence, and creates opportunities for people to share your brand. Gain trust from prospects by illustrating your company’s proactiveness and knowledge about your industry.

  No matter your industry, we can create regular blog posts designed specifically for your company that create consistent and stable increases in your page rank. With our services, you won’t have to worry about updating or maintaining your blog (unless you want to) and are free to focus on other areas of your business. Either way, you have full access to your blog and can comment and interact with your visitors.

  We help you get the most out of your blog by suggesting trending topics, incorporating targeted keywords and internal linking, and providing original content that is informative and entertaining. Additionally, every post has prominent social media buttons to enable easy sharing of your content, and combine our blog and social media services to help you get the most awareness for your postings.

  Based on the needs of your business, the competitiveness of your industry, and a host of other factors we can design a blog posting schedule that is both budget-friendly and effective.

• Press Release −

  In regards to inbound marketing, press releases are stories or announcements about your business that you submit to online news publications. They can publicize the launch of a new website, added products or services, important happenings, or anything else of interest. However, unlike pre-internet press releases, today’s releases are intended not just for journalists, but for all readers.

  Because you can incorporate keywords and links, and since they are indexed by search engines, press releases serve as a wonderful SEO tool. Also, having your brand appear on news sites is a great way to connect with a larger audience and get noticed by online “influencers” (those with many followers and whose opinions matter). If an influencer gets hold of your story and shares it with their fans, you can easily see an influx of traffic and earn new followers.

  With Spark Logix Studios’ services, you receive a professionally written press release that’s engaging and attention-grabbing. We publish it on well-known news sites, so you have the best chance of reaching new consumers, other news sites, and bloggers who are more apt to share or retell your story. And since we optimize all our press releases, they continue to bring you search traffic long after your story is considered “news.”