The term “quality content” has become somewhat of a cliché in regards to inbound marketing, but despite the overuse of the phrase, its necessity is no less important. No matter what else you do, there’s no better way to attract and keep an audience than through interesting, worthwhile, and entertaining content.
That said, if you have found a recipe for great content, you want to ensure you get the most out of everything you create. In other words, if you want your hard work to start working for you (i.e. getting leads, conversions, and traffic) then it has to be seen by as many people as possible.
To help you spread the word, here are 10 different and effective ways you can share your content.
Allow Other Popular Sites to Republish Your Stuff
Because truly great content is relatively rare, if you are able to create it, you will likely catch the attention of other well-known websites who may ask to reuse it. Even though your favorite blogs and curation sites may seem to have a non-stop supply of interesting content, keeping up with demand is not an easy task for anyone, so folks are always on the lookout for input from outside sources.
If someone does ask to republish your content, make sure it is a site you want to be associated with, and request a link back to your page and acknowledgment you provided the content. Having a link on a high-traffic site is a surefire way to see your own traffic and leads increase.
If no one is coming to you, don’t worry, this doesn’t necessarily mean you don’t have worthwhile content. Maybe the right people haven’t found you yet. Instead of waiting around, take matters into your own hands, and send some samples of your work to sites you respect.
With so many bloggers wanting to be the first to offer fresh information to their audience, press releases are no longer just for the press, but for everyone. Tons of site managers scour through press release sites looking for something intriguing to report to their readers, and if you can catch their attention, your press release may appear in hundreds of online places.
You can use a press release as a means of posting announcements about your brand or piquing interest about your ebooks, white papers, and downloads.
Guest blogging is one of the few interactions on the internet that is genuinely mutually beneficial. Those who provide the guest blog are given the ability to reach a whole new audience and get fresh exposure to their brand or website, and those receiving the guest post are given free content and a new “voice” to provide their readers.
If you’d like to start guest blogging, feel free to start contacting websites that relate to your industry. At first, you may get turned down a lot, but if you keep trying, eventually someone will bite, and once you get your name out there, people will start coming to you. Also, advertise on your site that you are willing to guest blog, because you never know who may stumble across your pages.
Use Social Media
It’s no secret social media is a fantastic way to expand your audience; however, attracting followers and getting attention isn’t always easy. Like anything else on the internet, social media users are hungry for unique content. The good thing is, if they find it, they will readily share it with their friends.
So, always make it simple for people to share your stuff, by having prominent social share buttons on every page of your website. Also, you can quickly get your content into the social realm by redistributing it on your own social pages. For instance, you can add links to your blog postings, recycle your site’s pictures by putting them in your social photo album, or turn an informative article into an infograph.
Upload to Different Slide Hosting Services
If you create slideshow presentations as part of your content creation efforts, upload them to multiple sites, so they can reach as many users as possible. Slideshare.net is a popular choice, but there are a few other highly-used sites worth considering, such as SlideSix, Empressr, AuthorStream, and Prezi.
As always, the more findable you are the better chance you have of increasing your traffic. So, why not get your content in as many places as possible — especially when it’s free!
Use Video Sharing Sites
What many people don’t realize is YouTube is one of the most popular search engines, as many internet users prefer to get their information and entertainment in video form. So, if you post a video on your site, make sure you also upload it to YouTube and other video sharing sites like Vimeo, Viddler, and Dailymotion. Doing so will make it easier for people to find, share, and embed your content on their own sites.
Product or Service Reviews
There are plenty of bloggers out there who are willing to provide reviews of your brand in exchange for a free product or service. Not only is this a good way to let consumers know what you offer, but it also sends people to your site where they have access to your content. If they like what they find, you may acquire some loyal followers.
Infographics are all the rage right now because of their ability to share information in a simple, engaging, and visually appealing way. Naturally, there are tons of overused and rehashed infographics floating around the net, so nearly all website managers are trying to get their hands on some that are original and never-before-seen.
If you have a talent for making infographics, consider sending them to some reputable sites and giving them exclusive publishing rights for a few months or more (in exchange for a link back to your own site, of course). Even if you just post them on your own pages, if they are good, you’ll soon see them showing up all over the place. Just include your name or URL somewhere on the image to ensure you get credit for your work.
Podcasts are an interesting, yet perhaps underutilized type of content as there are many people out there looking for something entertaining to listen to during their commutes, while exercising, and at work. If you have a great voice and something valuable to say, you may want to add a weekly or even daily podcast to your blog or site.
However, for maximum exposure, upload your podcast to other sites as well, such as iTunes, where it will have the potential to reach millions.
If your business or website becomes well-known, bloggers and other media-types will undoubtedly approach you for an interview (remember, they are always looking for something original to offer their readers too).
When responding to an interviewer’s questions, try to reference what you’re currently working on, and mention existing content on your site. Doing so will create interest and encourage others to follow links back to your site, so they can see exactly what you’re talking about.
The bottom line is — the more places you can get your content to appear the better, since greater visibility for quality content always means more traffic and higher conversions. At first, you may have to do a lot of the legwork on your own, but if people like what you provide, they will start distributing your work for you. Either way, you benefit.