Local SEO is dominating the Internet
As Google places becomes more and more integral to search results made in Google, people are taking notice and using Google places to find what they are searching for. As you integrate Google places into your SEO strategy, remember to ensure your Google Places page has your correct information, that you properly optimize your Google Places page, and encourage as many customer reviews as you can.
Social Networks are Key
For a long time, people thought of Social Networks as being separate from SEO. No longer is this the case. The two are inextricably connected. Social media references, such as Facebook likes, bookmarking, Twitter shares, and the like, are fast becoming a major influence in search rankings. Search engines are moving more and more towards personalized results, so always include a social media strategy.
Remember its people who are searching, not computers
People use Google for a number of reasons, but one of the major reasons, is because they have a question. Try to anticipate these questions, as they relate to your business. What’s the best pizza in Chicago? Where can I find vinyl records in Minneapolis? Then make sure both your keywords, and the content of your page, are linked to these questions.
Find a talented writer, and use content links
The Google Search Algorithm isn’t foolish. It can tell the difference between spam links and regurgitated content. For an incredibly potent long term SEO strategy, shift your focus away from easy links, and try to generate amazing content that people will want to read. Invite guest bloggers to write for you, and even focus on blogs that don’t necessarily match completely with your industry. This can add invaluable insight into your business, but also link weight to your website that your competitors don’t have.
It’s all meaningless without Data
Make sure, whether you’re a massive SEO focused company, or one individual working on his own company’s website, make sure you identify key performance indicators as a means of gauging the success of your SEO campaign. Google Analytics is an incredibly powerful tool, to find the number of landing pages you have, the bounce rate of those pages, and which and how many keywords are driving traffic to your website.