Ranking high on Google, Yahoo, and Bing can impact your business significantly. When you optimize your website and when you improve off-page relationships your website will rank higher and become more relevant to those searching for exactly what you’ll be targeting. Listed here are 7 fundamental tips to increasing your search engine rank.

On-Page Search Engine Optimization (SEO)

1.) Written Content

The content must be relevant, appealing, well-written and not plagiarized. You cannot copy and paste content from another site that’s ranking well, it doesn’t work. The algorithm knows if you are duplicating content. When content is fresh, unique, and useful you’ve started the first and most important step in building a successful ranking website.

2.) Keyword Rich Title Tag

The <Title> tag is an overlooked and monumentally important feature in successful SEO. A title tag helps users and search engines determine the topic and relevancy of the page. The <Title> tag is the most important aspect when optimizing a specific page. The keywords should be used early in the tag.

Where the Title Tag Appears in Search

Title Tag Location in Search Engine Inquiry

Where the Title Tag Appears in Your Browser

What a Title Tag Looks Like a Browser

3.) Keywords in the URL

Keywords listed in the URL separated by (-) will be given priority over a URL with similar on page content but lack a keyword rich URL. (Don’t) over do it and (DO) be relevant to the on page content. Please see the image above for an example of the difference between the <Title> tag and the URL. The URL is /website-design-in-elk-river-minnesota/ while the <Title> tag adds “and Surrounding Area”. Don’t get too carried away and create VERY long URLs, be specific and make it useful for people to read. Having in mind what an end-user will like and see as useful will typically mean successful search engine rankings too.

4.) Keywords in Headings (<H1> <H2> etc)

We’ll use this page you’re reading right now to indicate visually what headings are. Right above this text is the forth item in our list of 7 Fundamental On Page and Off Page SEO Tips, it’s an <H2> and it was styled that way when we created this website. Every time I create a new blog post using WordPress I’m able to type in the content I want and select from a drop down list what heading I want the text highlighted to be. If  you aren’t using a CMS like WordPress this is something that is simply added using an HTML editor. Another example above is “On Page Search Engine Optimization (SEO)” that’s <H1>. You’ll notice that I’ve used keywords in these headings. When the search engine crawls the page it puts an emphasis on the headings. It is also useful to use various layouts for content throughout the site so the layout is as fresh as the content.

5. Sitemap

In our blog post titled “Top 8 Incredible WordPress Plugins for 2011” we highlighted the Google XML Sitemap Generator at number 8. A sitemap is a great way to communicate with search engines. Sitemaps notify the search engine when content is added or updated on your website.

Off-Page Search Engine Optimization (SEO)

6.) Inbound Link Anchor Text

The anchor text serves two roles. First, it gives the user an idea of what the link is about (where will they be redirected when the link is clicked). Second, the anchor text, if used correctly (with specific keywords) will improve ranking of the page being linked to by search engines. An example of useful anchor text would be Website Design -here the link is to our homepage. We’re Spark Logix and I could have just as easily put a “click here” for information about web design with the “click here” being the link or used our company name “Spark Logix” as the anchor text. However, those two options are somewhat useless if I’m trying to rank high for “Website Design”. A successful anchor text uses keywords in which you want to rank for.

7.) External Inbound links

Understand that linking to myself from my own website isn’t what we’re talking about. We’re talking about when another website includes a link to our website. If that link is on a website that has a high rank that link is worth A LOT! If the website is a low ranking website the link is still somewhat good. If the link is from a website with similar content and has a high page rank, JACKPOT! And while you might be thinking now all I’ve got to do is post my links all over the place and I’ll rank high, this isn’t the case. Many websites have a “rel=nofollow” line of script within the HTML. If this is the case that little bit of code tells the search engine not to count that link. Basically, you won’t get any “link juice”. You’ll need to know what websites, directories, blogs and so on allow dofollow links. When you find these you’ll want to apply the the inbound link anchor text rules.

SEO Success for Small Business

Having a great website is important. It needs to be easy to navigate, user friendly, and have a call to action. However, if no one knows who you are or where your website is even the best designed and developed website is useless. The first priority in creating a successful online presence for your business is to set the foundation with a quality website. Next, you must ensure the Onpage SEO is as near perfect utilizing the fundamental tools discussed here. This involves expert and dedicated keyword research and competitor research. When your website begins to rank higher than your competition you will find success. There are very few niches or industries that wouldn’t benefit exponentially by beating out their competition when it comes to online search.

There are hundreds of techniques, tips, and tricks to boost your website’s ranking, this list is to serve as a basis to the fundamentals of successful search engine optimization.

33 Comments on “7 Fundamental On Page and Off Page SEO Tips

  1. Brett

    I’ve never quite had a clear understanding of “rel=nofollow”.

    Now I do!!! Thanks for your great explanation.

    Reply
  2. Jean

    There are a lot of details one must think about when running a website. I was wondering if any of your services include the management of SEO?

    Reply
  3. Rob Benson

    Yes, we offer SEO services, give me a call or complete our contact form. We are currently scheduled out over a month but I would be glad to discuss options and answer any SEO questions you have. Have a great day!

    Reply
  4. Miramaducdoc

    Setting business foundation with a quality website creates success in any business especially online business.That is why we should always check if the fundamental tools discussed above is always utilize properly.

    Reply
  5. Manroks23

    To achieve great height in business, these step by step fundamental tips would do a lot of good to the business,It shows us how ranking plays an important role in determining the success of a business,so taking these things into account would considerably help us increase our rankings…..

    Reply
  6. Anonymous

    Very useful tips have been compiled here. Mozilla.com provides best plugins to design websites and render the articles more attractive. giving the ads to different sites like facebook, dig, twitter is of great advantage. But one has to maintain the website and the article blogs to high standard.

    Reply
  7. Chill Lax

    This was indeed an interesting and useful information. Thanks for sharing it. This would definitely help a lot of business minded people out there. Having a very good website is significant. I hope that this article could be there basis in how to succeed in their business.

    Reply
  8. Ram

    Tips here provided are good for understanding SEO, experienced internet users can understand it easily, these tips are provided in simple manner for new users also who are entering into blogging or making website.

    Reply
  9. Szeto Ching

    Everyday I will use the searching engine at least several times. It is so important for my work. I’d like to learn more SEO and I think it will be much more helpful for me in the future.

    Reply
  10. Thomas Lim

    AWO might not look easy, and in fact, it may even sound like it is not effective. However, through time, SEO has proven its worth in the success of this field. With the above mentioned tips, one will be able to maximize the use of wen searching, and SEO’s effectiveness can easily be realized.

    Reply
  11. Natasha A.

    This article is great for those who need help with getting their website known. In order for your site to be successful you need to make it welcoming and easy to use. Also, you need to do some research to find out how your site can be ranked higher than you competition. This was a neat presentation and is highly effective.

    Reply
  12. Tonette Tan

    It has always been my dream to gain high ranking high on Google, Yahoo, and Bing but at a loss how to realize this dream. Well this article is the answer to my long quest for effective methods. You have educated me indeed and have given me enough encouragement.

    Reply
  13. ikenna david

    This is really cool,because its not easy to be on a search engines top search list.thanks for this useful information because its really gonna be helpful.

    Reply
  14. kerry

    Very detailed information and steps in this article. I had many confusions when I prepared for our companies website. I know more now.

    Reply
  15. Alex Mathers

    Hi. I’m gload to be inthis community where I can learn and shave what I already know. I can tell I’m appaslonated about human body, but actually highly interested in Music and Monster Turbine because of a project I have.

    Reply
  16. Ihsan Fitriadi

    A good tip, but do not forget also the content and the content material must be fully qualified, so visitors eitus yidak become disillusioned after admission, and to ensure people come back to see her at other times. Very helpful, thanks!

    Reply
  17. Jang

    Hi, thanx for the knowledge. This is very helpful, especially to those whose job or business includes SEO services. More power!

    Reply
  18. Randy P

    A well written article. This things are very important when you are trying to learn about Search Engine Optimization. There are many articles in the net about this topic but this one seems like a reliable one.

    Reply
  19. laarni ortega

    The article is very informative and helpful especially fro those who are into SEO. It gives a lot of tips on how to write an article well.I hope this will be a good tool for those who are working on SEO.

    Reply
  20. Loader

    Wow! This articles is so well written. I have read many articles like this however, this one is much for unique than other ones. It has so very detailed information and is very easy to understand for a noob like me. This can also help me in some of my money making which is really great. I also got a better understanding of SEO! Thank you for this!

    Reply
  21. Ana Malina

    This is really helpful… I did not know that duplicated content (I guess if you duplicate your own page counts toward this also) has an effect. The – in the url is a great tip also I use it when I do a website but I was unaware it has priority – I only used it because it seemed more, ehm well nice looking! Good stuff!

    Reply
  22. overcrok

    Nice article, I got stuck with meta tags, but these useful tips inspire me. Will look after headings, titles and so on. It’s strange but the last time I heard about sitemap was aproximately 3-4 years ago, another good tip. Congratulations for the site.

    Reply
  23. teresa

    Learned many things here. External inbound links is something new to me. Would love to have my links in some blogs or articles that has the urls of my links,it really is a jackpot!

    Reply
  24. Cindy

    The concepts are neatly explained. I am going to follow each and every step mentioned in this article. This article is a good guide for beginners.

    Reply
  25. A K Rao

    This is another interesting article I read about online and Offline SEO tips. Theyare very useful. I never had the idea that using (-) in the link address can be advantageous ill I read this article. Thanks for sharing such useful and helpful tips,

    Reply
  26. Josh T Josh

    Thanks for sharing this useful information. The steps are really well discussed. I’ll surely give them try and see if it will work for me too.

    Reply
  27. amy lu

    This article is very interesting and helpful in such a way that i learn new tips aside from the old tricks. Though, a must sought research is need to effectively implement it as a beginner and for amateur blogger. The search engine optimization is very tricky and such changes in algorithm makes any blogger search for new way to establish a strong niche for themselves.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *