When you open a web browser on your smartphone or tablet do you say to yourself, ‘Hey, I’m going to get on the mobile internet now.’  Of course not, none of us think that — we simply think we’re getting on the internet. And that’s because there is only one internet, and we don’t expect […]

Social media marketing is constantly changing, and recently many of the changes have been at the hands of Facebook. Last year, the social media giant shocked everyone with the new Timeline layout and now it’s making waves with the introduction of Graph Search. If you want your business fan page to reap the benefits of […]

It seems investors and some of the more tech-minded consumers were a little underwhelmed by Facebook’s recent release of Graph Search. It’s true, on the surface Graph Search looks like just a slightly different, not extremely innovative search engine, but if you dig a little deeper you can see its potential to revolutionize how people […]

Perhaps Facebook heard people murmuring that the network wasn’t “cool” anymore* and decided to prove them wrong, but whatever the reason, the launch of its new feature, Graph Search, does indeed seem pretty cool. What is it? Graph Search allows you to search for very specific things within your own social connections (a.k.a graph) as […]

Companies like Google, Bing, and Yelp have been doing it for years, but now Facebook has decided to get in on the local search action. They’ve incorporated local search into their already existing “Nearby” tool — a move that has left many wondering if there’s any pie Facebook doesn’t want a piece of. How’s nearby […]

It seems social media ends up in the witness stand more than any other form of marketing — constantly having to give evidence of its worth to business owners and bottom-line-focused CEOs. And while most of us know that social media has the potential to provide huge benefits to a brand, proving it with traditional […]

Oh Facebook, how could you do it? How could you take our relationship, which was working so well (at least for us), and try to exploit it for money? Ok, perhaps I’m being a bit overdramatic, but I’m simply sharing the sentiment of many Facebook users who are more than a little ticked that the […]

In September I wrote a blog titled “How to Create a Highly Valuable Blog.” In it I described what makes a blog valuable and how you can add value to your own blog. As I was reading over it again, I noticed that I went over a couple ways to come up with valuable blog […]

How to get sales from social media

Some businesses have yet to embrace social media and many more have joined, because it’s the thing to do, yet they aren’t entirely sure how it improves their bottom line. In reality, social networking is one of the best ways to build trust, improve brand recognition, and ultimately drive sales. Here are some of the […]