In the ongoing battle between SEOs and Google to outsmart each other, Google has turned the game upside down with its Panda and Penguin algorithm updates. Nearly every web owner has seen or felt the updates’ impact on the SERPs, which has left many jostling for position and floundering to come up with new tactics. […]
If you’ve spent any time researching what is needed for an effective online marketing campaign, you’ve undoubtedly heard people stressing the importance of “great content”. But, what are you to do if you work in a seemingly boring industry, like insurance or tax accounting? Are you off the hook in regards to creating interesting content? […]
Plug-ins are functions that do something to your website. A plug-in can serve a back-end purpose and never be visible to you or the public. A widget allows you to easily add design elements to your website by dragging and dropping the element you want. Widgets are always plug-ins, but plug-ins don’t always have widgets.