Information taken from a Wall Street Journal article written on December 23, 2011: Original Wall Street Journal article is located here.
Allow Customer Ratings
Giving potential customers a look into what others think. This gives added transparency to the product.
Better Website Layouts
Creating larger “buy” buttons and adding mannequins to show off clothing. However, we believe human models to be the best method in promoting and selling clothing.
Using Amazon as the Model
Retailers are trying to emulate Amazon’s techniques. Many large retailers are testing A/B methods to discover the most profitable layouts.
Useful and Large Search Box and “Your Cart”
It is believed the words “your cart” are more effective than simply “cart”. It gives the user the feeling they have something to buy. A large search box makes shopping simpler.
So what do we think was missing from the article?
Add Product Videos!
Studies have shown how effective product videos are. Google likes video and returns optimized videos in search results at a very high rate. People are naturally lazy, and they like sharing with their friends, video makes it easy. Finally, video adds a personal touch and offers a higher level of trust.