If you have been involved in the online marketing world for any amount of time, you have undoubtedly heard of search engine optimization, or SEO. SEO simply means that you have your website optimized in a way that it ranks at or near the top of the search engines’ results page. Don’t assume that your website will be highly ranked just because it is attractive or professional looking. While this is important, if you want your site to be recognized by Google and other search engines, you must meet certain standards that are part of their ranking “algorithm.”
The quality of the content on your page is one of the most important factors in SEO. This means that, in addition to including keywords, all your articles should be well researched, have proper grammar and spelling, and be informative and interesting. Many people focus too much on keyword density and neglect the quality of their articles. While keywords are necessary to match with search queries, quality articles will make your site more trustworthy and eventually increase traffic to your page. Not to mention, that Google is becoming more and more efficient at recognizing valuable content over content that is simply following an equation.
Once you have a website with quality content, you cannot give up. You must regularly update the content on your page. Consistently having both high quality and quantity articles can lead to your page becoming an authority on the subject in search engines. The actual frequency of your updates depends on what type of site you are running. But, you should try to establish a pattern of adding new content in a way that visitors are regularly rewarded with new information. Not having regular updates can result in your content becoming “stale” and will deter visitors and lower your search engine rankings.
Submit to Online Article Directories
Submitting your articles to online article directories is a great SEO strategy as it creates more inbound links to your site. Google places a great deal of value on inbound links and the more you have the better your site will be ranked. There are hundreds of article directories, so to save time and money it is best to submit your articles only to the sites that relate to your particular niche. Submitting to article directories is also beneficial because as more people find your articles you will receive more traffic to your website.
With so many people scrambling to make their sites SEO ready, the competition can make it easy to focus on making your site appeal strictly to search engines. However, it is important to remember that if you want your site to grow organically you must ultimately attract actual human traffic to your website. Having a quality website with unique and interesting articles remains the best method for increasing traffic and links to your site. By using these strategies, your site will naturally become search engine optimized and you will see your rankings rise to the top.