Like a private detective out of a Dashiell Hammett novel, researching SEO Keywords is one of the most rewarding activities you can undertake in your SEO strategy. By studying your competitors, and doing the detective work, you can discover which terms and phrases are pertinent to your market and client base, and discover which SEO keywords you should focus on, and even more importantly, find which SEO keywords your competitors aren’t currently exploiting, and use that to your advantage. This kind of research should be the launching point of any well thought out SEO strategy. But how does one go about doing this sort of research?
A great skill you will need to develop, is deciding the value of specific SEO keywords. Every time a search is placed on the internet, it is recorded somewhere, and there are plenty of great tools you can use to find out what those keywords are. Sites such as the Google Adwords Keyword Estimator, Google Insights for Search, Microsoft AdCenter Keyword Forecasting and Wordtracker’s Free Basic Keyword Demand can give you plenty of information. However, this alone w0n’t let you know which SEO keywords are the most valuable. For that, a smart web designer needs to do a little more detective work, using the following easy and logical steps.
First, ask yourself if this keyword is relevant to your website, your business, and the services you offer. Does this keyword make sense for your business to focus on? And will the traffic directed to your website generate revenue and new business for you or your client?
Second, search for the keyword or phrase in all of the major search engines. Were there a large number of results, and were there many paid advertising results along with the organic results? This means that it is a high value SEO keyword, and can be highly lucrative for your company.
Third, try purchasing a sample campaign for the chosen SEO keywords using Google AdWords or the Bing Adcenter, and direct it to the most relevant page on your website. Then, track the traffic to your website, and the amount of revenue it generates over several hundred clicks. This could take a few days, or weeks, depending on how high demand the keywords are.
Lastly, using the data from the previous step, make an educated estimate of the value generated by a single visitor from that SEO Keyword. As an example, if over the previous 24 hours your SEO keyword generated 10,000 views, of which 500 visited your website, and 5 of them made purchases averaging $500 in profit, then you can calculate that each click through generated is worth $1. According to click through rating estimates, you could likely have a click through rate between 30-40% with a #1 ranking on that particular SEO Keyword. This translates to 3,000-4,000 visits per day, at $1 each, could mean an additional $1,460,000 a year.
Is it any wonder that companies love search engine marketing?
As you can see, with a little effort, and some simple strategies, you can research which SEO Keywords are the smartest for your business to focus on, and generate massive revenues for your company.