As the world of Search Engine Optimization continues to grow and expand, there are still a number of common SEO mistakes, being made by professional SEO Companies. These SEO mistakes are simple enough to avoid, when you know what to look for. So below, we’re presenting you with the 5 biggest, and most common SEO mistakes we’ve observed across the internet.
There are, unfortunately, many extremely limiting content management systems, which can greatly hurt your ability to have a successful SEO strategy. Some of them won’t allow you to edit meta-descriptions, or title tags, which can cause a massive headache for any SEO tactician. Too often people think of SEO as simply a means of ranking higher, but forget about click through rates and conversion. So make sure your meta-descriptions are nice and tidy, and your tags are used to maximum advantage.
Far too Much Image Based Content
Many web designers love to create websites based on images or flash content, which is a nightmare for your SEO strategy. This SEO mistake seems pretty self evident, but often, SEO management isn’t at the fore front of a web designers mind, particularly if the web designer isn’t a professional, but rather a self taught amateur who is dabbling in the complex world of coding. If your content is mostly in images or flash, then you are definitely not taking full advantage of your website’s SEO capabilities. With a little bit of clever coding, you can have a website that looks identical to your image based/flash based website, but with the added advantage of strong SEO capabilities.
Clunky and Long URLs
A large number of content management systems don’t allow control over your URL structure. This can lead to obnoxiously clunky and long URLs, filled with randomly generated numbers and letters. This is particularly common amongst retail websites. Always make sure that you can change the URL structure of your content pages, and include any keywords you are focusing on within the URL to avoid this common SEO Mistake.
This SEO mistake is most often made by retail companies. Often times, they will have the same product included in several category subfolders. This causes duplicate pages to exist on their site, meaning the exact same content existing on two separate URLs. This will water down and weaken the SEO pull of both pages. So category subfolders for the same product or webpage are generally best avoided.
Lack of User Generated Reviews/Content
Because of the heavy conversion rates, user reviews and user generated content can be an amazing way to increase your site’s SEO performance. Take a look at this case study, where onlineshoes.com were able to increase their web based sales by 119%, solely because of user generated reviews. It’s also a great way to add new content to your pages, content that is topical, and which will add weight to your SEO results.