SEO Tips and Tricks

As the world of Search Engine Optimization becomes more and more popular, and a greater tool for online companies, there are a few simple SEO tips and tricks you can use to ensure that your company is going about it’s SEO strategy in the smartest way possible.  So here are 10 Absolutely Essential SEO Tips & Tricks from your friends at Spark Logix Studios.

1 – Be Patient – Search Engine Optimization isn’t about instant gratification.  The results of an effective SEO strategy can sometimes take months to see, and this is especially true if you are a smaller company, or a new presence in the online community.

2 – Build a great website – What business doesn’t want to appear in the top search engine results for their given market?  But if you don’t have a well made website that has a lot to offer visitors, you’re really wasting the effort .  So make sure you have a website that really is one of the 10 best sites in the world on your specialty or topic.

3 – Be a student – If, instead of hiring a company, you have decided to tackle SEO yourself, you’ll have to become a pupil, and learn as much as you can.  Thankfully, there are many great resources on the web, and several terrific books you can use to learn more.

4 – Create amazing and unique content – This is important for every website, but can be a particular challenge for online retailers.  But, if you and your competition are all selling the same product, and simply using the same generic description for that product that your manufacturer provides, you have a great opportunity right in front of you.  Create your own unique product descriptions, and make sure you  include keywords that make sense for your business, and internal links to other pages on your website.  Great and unique content is a very simple but effective way to get inbound links.

5 – Include a site map page – Search engines cannot index pages which can’t be crawled.  A site map will help search engine companies discover and map the important pages on your site.  If your website is particularly large (for example if you sell thousands of products through your website), make several site map pages, and try to keep each site map page to a maximum of seventy five to eighty links.

6 – Use Web Analytics from day one – You need to have clearly defined and measurable goals before you begin implementing your SEO strategy, and in order to track what is working and what isn’t, you need we analytics software in place to learn how to meet the goals you’ve set for yourself.

7 – Build a great website – Just wanted to reiterate, this is the most important thing.  Make sure your website is worth visiting.  Otherwise, you’re just wasting your time and energy getting people to visit a website they won’t stick around to explore and use.

8 – Research before hiring an SEO company – There are a lot of SEO Companies out there, some great, some not so great.  It’s your job to know which company is right for your business.  Ask specific questions, about any potential risks, about previous success stories, and about the tactics the company uses.

9 – Use SEO-friendly URLs – Use keywords in every single URL you create, and make sure you use hyphens instead of underscores when creating links with keywords.  Hyphens are treated as black spaces while underscores are not.

10 – Be Committed – Search Engine Optimization isn’t a sprint, it’s a marathon.  The algorithms search engines use change regularly, and so to must your SEO strategy.  This requires a strong commitment to the long term.

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