It’s no longer enough for your business to connect with social and mobile audiences separately; you have to connect with a social-mobile audience. These are on-the-go consumers who are hungry for social interactions no matter where they are at, and they are quickly outnumbering desktop users. To reach these people you can’t rely on outdated tactics, but need strategies as innovative as these new mediums.
Reworking your online campaign to accommodate this trend will take effort, yet it isn’t as complicated as it may seem. In fact, here are some things you can start doing today to improve your social-mobile marketing.
1. Use Social Network as They Were Intended
Stop thinking of your social pages as merely another venue for advertising – that’s not their intention. Honor the essence of social sites by sparking dialogue, participating in conversations, and sharing information. This provides a much needed human element to your business and helps to build brand awareness and loyalty.
Also, vary your message for each network: keep it brief and clever for Twitter while offering slightly more content for Facebook and Google+ (just make sure your pictures and text are easily viewed on mobile devices).
2. Take Advantage of Mobile Capabilities
Offering the same content on both your static and mobile sites is just plain boring and inefficient. Mobile gadgets provide tons of useful features to marketers and consumers alike (SMS, cameras, location-based tools, interactive functionalities, and more). Use these things to your benefit.
3. Keep Things Simple
Busy consumers need to find information fast so they can make quick decisions – which product to buy, which restaurant to choose, where to shop, etc. Make this process as easy as possible (so they don’t turn to a competitor) by keeping your content brief, having fast-loading pages, and intuitive navigation.
4. Prominently Display Social Buttons
No one is going to go out of their way to share your message, so make sure your social buttons are highly visible, on every page, and effortless to use.
5. Combine the Best Aspects of Social Networking and Mobility
Social networking is great for engaging with your customers, and mobile devices have the benefit of being with people all the time. For the greatest effect, always try and combine these two strengths into a cohesive campaign. Ideally, your strategy should simultaneously utilize location, conversations about your brand, and a sense of urgency (to encourage action).
6. Provide Incentives to Influencers
Within every social circle or channel there are influencers – those with the best reputations, the most followers, and the greatest power for getting your business noticed. Make it your goal to get these consumers on your side, and keep them sharing by offering rewards for socializing your brand.
7. Use Other Inbound Marketing Strategies
Yes, social-mobile marketing carries a lot of weight right now in terms of brand awareness, but don’t neglect other areas of inbound marketing. For the best results, use a comprehensive approach that includes SEO, demographic research, analytics, and more. These strategies are most effective when used as a whole since each one offers insight into the other.
Don’t make the mistake of dismissing social-mobile marketing as just a passing fad. There’s no slow-down in the demand for smartphones, tablets, and other mobile devices. And people are just as eager as ever to join social sites (just look at Pinterest and Google+). This aspect of mobile marketing is here to stay, so start fine-tuning your approach and prepare for future developments.