It’s the end of another year, and we here at Spark Logix Studios have decided to take a look back at the viral advertising that has shaped the internet over the past year. Viral Marketing is increasingly becoming a major tool by brands to generate buzz, and find new customers. The following videos were, in our opinion, the most successful at using humor, poignancy, and cleverness to market their products.
1 – The Force – Volkswagon
A great mixture of humor, nostalgia, and a clever conceit made this an extremely successful video. Originally aired during the superbowl, it managed to strike a chord with all of us who enjoyed Star Wars when we were kids, and intriduced the world to the 2012 Passat.
2 – Roller Babies – Evian
Perhaps a bit cutesy for a lot of people, there is no denying the power of adorable babies dancing. Perhaps an homage to one of the first internet meme’s, the original dancing baby, this Evian commercial made clever use of a great 80’s song, Rapper’s Delight.
3 – iPad Head Girl – Cosmo
Thinkmodo created an amazing and hilarious advertisement for the magazine Cosmo for Guys. In it, they imagine a woman with an iPad for a head, which allows men to understand things that women don’t tell them, by of course, flipping through the contents of Cosmo for Guys.
4 – Challenge – Old Spice
Deciding to shake things up a bit, Old Spice replaced the man who had become known as “That one guy from the old spice commercials” with none other than Margarine Magnate and Romance Novel Cover Model Fabio, adding a nice twist of ironic pleasure to the same formula that was such a smash success last year.
5 – Dear 16 Year Old Me – David Cornfield Melanoma Fund
Generally dominated by the use of humor, viral videos can occasionally have a more poignant message. Case in point this video from the DCMF, which starts of fun and silly, but then delves into much weightier topics, and makes for a very interesting watch.
6 – Cat Touch – Skittles
Definitely in the category of “Viral because of how bizarre it is”, this skittles ad is, well, borderline disturbing. Enjoy?
7 – Party Rock Anthem – Kia Soul
A perennial favorite, the dancing Hamsters make a come back, once again, dancing themselves silly. In case you haven’t picked up on it, incorporating dancing into a video seems like a sure fire way to end up going viral.
8 – The Royal Wedding – T-Mobile
With the insane coverage surrounding the Royal Wedding, it’s no surprise that several companies attempted viral campaigns around the event. The most successful however, made clever use of look-a-likes to have a dance party to the music of East 17.
9 – Mile High Madness with Richard Simmons – Air New Zealand
A staple of viral videos and ironic humor, Richard Simmons leads a pack of Jazzercize enthusiasts in a video where flight safety is discussed and explained.
10 – Ken Block’s Gymkhana Four – DC Shoes
Amazing stunt work and a cheeky sense of humor has driven this latest hit from DC Shoes up the youtube charts, garnering almost 13 million views as of today. Quite a bit longer than most viral videos, it’s face pace and scattershot sense of humor help maintain your attention.