Whether your business is big, small, brick and mortar, or virtual it needs a blog. Websites alone cannot compete in today’s online environment where everyone is vying for attention. If you don’t have a blog (or if you do, but don’t put much effort into it), then consider these reasons why you need to start one and why you should put real energy into making it successful.
1. It Establishes You as the Expert
By writing regular blogs related to your particular industry, visitors can see that you have real knowledge about your business. This goes a long way towards building trust and helping potential customers feel confident in your product or service. Also, by including a comment section and responding to your reader’s postings, you can create a sense of community on your site. Once guests feel like they have a connection with you, they are more apt to stay brand loyal and share your site with others.
2. Good SEO Tool
If you want people to find you on the web, you’ve got to rank near the top of search engine results pages (SERPs). One of the best ways to do this is by having a popular blog with great information. If you only have a static website with rarely updated content, your site will never outrank a competitor’s who is providing a steady dose of fresh, interesting articles.
3. Connects You with a Local Market
Even businesses that only serve their immediate area can benefit from a blog. Google generally tries to connect its users with local relevant search results. So, if someone searched “car repair,” Google would first offer suggestions near the searcher’s geographic location. However, if you’re not on Google’s radar, it won’t send any traffic your way.
4. Allows You to Expand into New Markets
If you’re a small town business, but you’ve always dreamed of expanding, a blog can help you reach a national or even a worldwide market. Once you’ve built a name for yourself as an expert (as mentioned in reason one), your site will likely appear any time someone makes a search relating to one of your postings. This provides you with the potential to exponentially multiply your customer base.
5. Gives You a Competitive Advantage
No matter the size of your city, almost everyone is going online to find information about products and services. If you don’t have a distinct presence on the web, you are basically handing over customers to your competitors. If you’re not the one blogging about your industry and communicating with customers then somebody else will. Would you rather have people come to you for answers or one of your rivals?
It may seem redundant, but one of the major perks of increasing traffic to your blog is that it also boosts traffic to your main webpage. This is especially important if you have an e-commerce site since this is where you make your sales.
7. Keeps You on the Cutting-Edge of Your Field
When you’re responsible for writing weekly or bi-weekly articles, becoming stagnant in your field is nearly impossible. As your researching topics, answering questions on your comment board, and reading related news and blogs, you will hear all the latest happenings in your business. This will help you stay at the top of your game and always one step ahead of the competition.
8. Presents a Face with Your Brand
Communicating with consumers and putting personality in your writing puts a human face to your brand and keeps your business from looking like a mere money-making machine. It also allows you to control the message your brand imparts as you can personally tell visitors the purpose and mission of you business.
9. Encourages Repeat Visitors
Sure, visitors may not buy something the first time they come to your site, but if you continually entice them back with intriguing or helpful blog posts, it is more than likely they will eventually make a purchase.
10. Great ROI
Whether you write your own blogs or pay someone to do it for you, it’s going to cost time and money. Luckily, the many benefits of blogging make it a great return on your investment. Often, website owners are amazed how quickly their traffic and sales increases once they include a thriving blog.