Those looking to increase traffic to their website or squeeze page should devote some effort to list building. Put simply, list building is the process of increasing your mailing list so that you can keep people informed and interested in your site. The power of a strong list should not be underestimated as it has the ability to keep regular traffic to your site and ultimately generate more profits. However, successfully promoting your site and increasing your list is nearly impossible to do on your own. If you want to truly see your list grow, you must make connections with other people and incorporate “viral marketing strategies“. Viral marketing is not difficult, but it does require some basic strategies that require constant diligence. If incorporated into your marketing efforts, the following tips will have your list growing exponentially.
Create Re-Publishable Newsletters
Sending regular and interesting newsletters is a great way to entice people to join your mailing list. You can take this idea a step further and allow others to re-publish your newsletter on the condition that they give you credit and a link back to your squeeze page. Having others distribute your work has the benefit of introducing many more people to your site than you could on your own.
Run an Affiliate Program on Your Website
Affiliate programs are simply arrangements made between a website owner and an online merchant. As the merchant, you agree to pay your affiliates a certain amount of money for each person they direct to your site. With money being the great motivator, this serves as an especially powerful strategy in encouraging people to promote your site. If you are going to run an affiliate program you will have to purchase certain website tools. You can get these through a web-based affiliate program or you can install an affiliate script on your website. A web-based program has the benefit of ease and reliability, while the affiliate script may save you money in the long run as you avoid third-party fees.
Give Away a Free, Re-Brandable E-Book
Visitors can be persuaded to join your list if they are rewarded with an interesting e-book. Another benefit is that a high quality and helpful e-book will undoubtedly be passed around the web. Your e-book should contain links back to your site and affiliate sites so that as your book spreads it will continually help to build your list. If you really want to make your e-book a viral marketing element, then you should ensure that it is re-brandable. This means that you allow readers to change part or all of the affiliate links to fit their needs. This gives them an incentive to distribute your e-book and it also serves your purposes as you gain more exposure. However, re-branding does require the use of certain software and some of the programs can be difficult to use. Nevertheless, re-branding is worth the effort and can be fairly simple if you find a reputable and user-friendly program.
Run a Referral Contest
A referral contest can generate many new contacts for your list in a relatively short amount of time. The process is fairly straightforward as you simply reward users who refer the greatest amounts of new visitors to your site. If you already have an affiliate marketing website script, then the process is even easier as you are already setup to track referrals. A referral contest can be a very powerful strategy if you get the support of affiliates and joint venture partners.
Utilize Social Networking Features
Nothing has gone quite as viral as social networking sites, especially Facebook and Twitter. You can get in on part of the action by adding “like” and “re-tweet” buttons to your website. Through these tools, your list has the potential to grow innumerably as your website is passed throughout these huge online communities. People readily click on these buttons when they see them and they work particularly well during contests.
In general, the most important thing to remember when link building is the importance of creating online relationships. Never has the phrase, “no man is an island” been more appropriate. All of these tips rely on a mutually beneficial relationship between you and others on the web. If you want your list to grow and your website to be successful you will have to continually network and market your site.