Google AdWords is by far the most popular and widely used Pay-Per-Click (PPC) service currently used. It accounts for roughly 60% of all search engine advertising currently on the internet. That’s a very significant portion, and so if you want to get your company noticed by the biggest potential client pool possible, using Google AdWords is an absolute must. Not only does it provide extremely accurate targeting, as well as the ability to succinctly measure your success rate, it also allows you to reach 75% of internet users worldwide.
Google AdWords is revolutionary, because it changes the way online advertising works. It rewards advertisers for relevant ads that attract a large number of clicks, which rewards those who take the time to research, and create targeted ads. But this can also make it difficult to use AdWords to it’s highest potential. An increase of cost, a larger pool of competition, and higher quality requirements created by Google, can make it difficult for many businesses to get maximum profit from their investment. However, properly utilized, Google AdWords can be a very powerful tool in your marketing arsenal, and it get your website excellent exposure to a massive potential customer base.
Here are 5 Tips you can use, to more effectively use Google AdWords for your SEO Strategy.
1 – Make sure you include keywords in the ad text.
Make sure that you demonstrate to whoever is searching, that your advertisement is more relevant than the competitions. The Google search results will display these keywords in bold if they are there, which will make your ad more eye catching than the rest.
2 – Avoid bidding wars
This may seem like common sense, but if you become too attached to a particular keywords or advertisement, you can get tunnel vision, and end up paying much more for the advertisement than it is potentially worth to your company. Set a maximum price based on what you think or know will be effective, and stick to it. If you lose a bidding war, move on.
3 – Carefully observe the competition
Make sure you research what your biggest competition is doing, and take full advantage of that information. Is a particular keyword effective for them? What market are they targeting with their keywords? Are they using geotargeting? All if this information can help you determine which AdWords strategy will work for you.
4 – Optimize and use a relevant landing page
When a person searches for one of your products or services, don’t have the landing page associated with that keyword be your homepage. It is much more useful to have them lead to the relevant page, so that the searcher finds what they want as quickly as possible.
5 – Track your results
Always, always, always make sure you track the effectiveness of your AdWords campaign, and adjust accordingly. Which of your keywords are driving more traffic to your site, and which aren’t. Make sure you aren’t spending your money foolishly.
Using Google Adwords is highly recommended when trying to grow, maintain, and optimize your business.