Understanding UX before building a website can really help the project come together nicely and with limited to no frustration. User Experience (UX) involves a person’s behaviors, attitudes, and emotions about using a particular product, system or service. When a visitor comes to your website for the first time you want your message to be simple, unobstructed and easy to read and understand on any device.
Creating a plan before the site development happens is a good idea and here are a few questions to ask before getting started:
The User’s Experience
Who is the User?
Explain who the target user is. What do they like? How do the act? What is their intent on visiting the particular page they landed on?
Explain the Problem You’re Solving
If your page has information and you’re attempting to get a message across, let’s think about the User first. Let’s assume the User is trying to solve a problem. What is that problem? How can you prove (and explain) that the User actually has the problem?
Creating the Message
DESIGN CONCEPTS: Provide examples of websites you like the look of, visit these examples with all members of your organization and categorize priorities clearly.
CONTENT CONCEPTS: Write out a perfect example of your message. No links, no images, nothing but words. Provide this writeup to people not familiar with your brand. Create questions in relation to what these individuals understand. Gauge messaging and adapt content strategy.
If you had to pick one action you most wanted the User to do, what is it? Explain the clear call to action on the page. Then, explain why the User would take action.
Marking Our Results
There are two phenomenal aspects to having a website:
- Explain and Pitch Your Message ALL THE TIME
- Track Progress (with exact data)
How will we track the effectiveness of the web page and the User’s Experience?
How will people access a page on the website? Is there a testing process in place (to gauge a page’s effectiveness) to test A/B?
User Experience Planning for Your Website
Before you even begin the website build it’s important to create a plan including what you’re looking to accomplish in relation to the User’s Experience on your website. This falls in line with something we’re all familiar with: If you fail to plan, you plan to fail.